Startups rarely win talent on salary alone — but they can offer something a big employer can’t: a real stake in the upside. EMI share options are the standard, tax-efficient way UK startups do that. Here’s how the scheme works.
What is an EMI scheme?
An EMI (Enterprise Management Incentive) scheme lets a qualifying small company grant share options to employees — the right to buy shares in future at a price fixed today. If the company grows, the shares are worth far more than the option price, and the employee shares in the success.
What makes EMI special is the tax treatment: done correctly, there’s no Income Tax or National Insurance on grant or exercise, and the eventual gain is taxed under Capital Gains Tax rules — often at favourable rates.
The tax advantages
This is why EMI is the go-to scheme:
- No Income Tax or NI on grant or exercise (if the exercise price is at least market value at grant)
- The gain on sale is taxed as a capital gain, not income
- EMI shares can qualify for Business Asset Disposal Relief, potentially reducing the CGT rate
Compared with simply giving someone shares or a cash bonus (taxed as income, with NI), EMI is dramatically more efficient for both employee and company.
Why startups use share options
The logic is simple:
- Startups can’t always pay top salaries, but can offer equity upside
- Options attract and retain talented people who believe in the company
- They align the team with growth — everyone’s working to build something they part-own
It’s one of the most effective tools a startup has for building a committed team, alongside the funding tools we cover in startup funding options.
Which companies qualify?
Broadly, EMI is for independent trading companies with:
- Gross assets of £30 million or less
- Fewer than 250 full-time-equivalent employees
- A qualifying trade (some are excluded)
There are limits — up to £250,000 of options per employee and £3 million across the company — and the scheme relies on a company valuation, ideally agreed with HMRC.
Getting it set up right
Setting up EMI properly matters, because mistakes can lose the tax advantages. You need:
- A valuation (agreed with HMRC where possible)
- Option agreements and scheme rules
- Board and shareholder approval
- To register the scheme and notify HMRC of grants within the time limits
Get the valuation or the notification wrong and the tax benefits can fall away — which defeats the point.
Reward your team the smart way
EMI options can be transformative for a growing startup — but they only deliver if the valuation, paperwork and notifications are right. Our accountants for startups set up EMI schemes correctly, handle the HMRC valuation and registration, and keep them compliant, and our tax planning service makes sure your equity strategy fits the bigger picture.
Frequently asked questions
What is an EMI scheme?
What are the tax advantages of EMI options?
Which companies qualify for EMI?
Why do startups use share options?
How do I set up an EMI scheme?
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Reviewed by Provense Accountants
Written and reviewed by our team of qualified accountants (AAT-regulated). This guide is general information, not personal tax advice — book a free consultation for advice on your situation.