ROI calculator
Work out the return on an investment — as a percentage and a cash gain — with an optional annualised figure when you add a time period.
Your figures
What you put in.
What it’s worth now, or what you got back in total.
Add this to see the annualised return. Leave at 0 to skip.
Your result
Return on investment
0%
- Amount invested
- £0
- Final value
- £0
- Net return
- £0
- ROI
- 0%
A simple ROI estimate based on the figures you enter. It doesn’t account for tax on your gain, inflation or risk — useful context we factor in when advising on real investments.
Return on investment turns a gain into a percentage you can compare across very different opportunities. Enter what you put in and what came back to see your ROI and cash profit — and add a time period to see the annualised return, which is what really lets you compare a quick win against a long hold.
The ROI formula
ROI is one of the simplest and most useful numbers in business:
ROI = (Final value − Investment) ÷ Investment × 100
Because it’s a percentage, you can use it to compare a marketing campaign, a piece of equipment and a share purchase on the same scale — as long as you remember a higher return almost always carries higher risk.
Total return hides time
A 50% total return looks identical whether it took one year or ten — but they’re worlds apart. Over one year it’s a 50% annual return; over ten it’s about 4% a year, barely beating inflation.
That’s why the annualised figure matters whenever you’re comparing opportunities of different lengths. When tax comes into it — Capital Gains, dividends or Corporation Tax on the gain — our tax planning helps you keep more of the return.
The terms, explained
New to this? Here’s what the words on this page actually mean.
- Investment
- The amount you put in — the cost of the investment or project.
- Final value
- What it’s now worth or what you got back in total, including your original stake.
- Net return
- The cash gain — final value minus what you invested.
- ROI
- Net return as a percentage of the investment. A £200 gain on £1,000 is a 20% ROI.
- Annualised ROI
- The return expressed as a steady yearly rate, so investments held for different lengths of time can be compared fairly.
ROI calculator — your questions answered
How do I calculate ROI?
What is a good ROI?
What is annualised ROI and why does it matter?
Does ROI account for tax?
What’s the difference between ROI and profit margin?
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